Curating the perfect Instagram Feed

It's no secret that I love Instagram. I'm all about doing things for the fun pictures that will result. Even if that means going to Target in my pajamas. You can check out that post here! I've also mentioned a couple times what a huge branding nerd I am, so I'm a sucker for a company with a great Instagram. The way I see it, Instagram is like a virtual catalog of your brand. So you want it to catch people's eye, and ultimately leave them wanting to know more about your product or brand. I am by no means a pro, but I thought I'd share with you, my tips to curating the perfect Instagram feed.

1. Find your aesthetic
What makes you stand out? What's unique about your personality, style, or lifestyle? Got it? Perfect, that's what you want to portray through your Instagram. Are you outdoorsy, and like to camp? Post pictures of your favorite sunrise, or your latest hike. Let your natural aesthetic shape the colors you use in your feed as well. For instance, I wear a lot of neutrals, and earth tones so my feed tends to look a little moody. But let your feed be as bright and bold, or as airy and serene as you'd like! Just make sure you're consistent.

2. Find your app
Behind every great Instagram is an editing app, and a feed planning app. A good editing app makes sure all of your pictures have the same look. For me, I use the same filter on all of my pictures so that they all have the same tone. There is a multitude of apps on the market with a wide range of features and prices, but my personal favorite is VSCO. It's free and pretty easy to figure out! As far as feed planners, these are apps that help you make sure your feed is cohesive. You can add pictures to your "rough draft" feed, and play around with the organization until you get it just right! My favorites are Planoly & Plann.

3. Find your posting schedule
Who cares if your feed is gorgeous if you never post! In order to curate a well done Instagram find a regular posting schedule that works for you. Whether that's once a day or several times a day your followers want to hear from you. But remember it's quality over quantity, so don't post just to post. Make sure you're giving your feed your most insta-worthy photos.

Those are all of my tips, but just in case you need a little more inspiration, here are some of my favorite feeds!

Holy feed goals, Esther Baseme has the most darling feed. I look the effortless simplicity of her feed, and how well it's curated. 

Megan Krupka has the most endearing personality, and she's absolutely captured it on her fun feed!

Does Ryanne's feed not just remind you of an Anthropologie catalog?

Tapestry Mag's feed is the stuff my artsy little dreams are made of. (Pls hire me c: )

There isn't a post about Instagram without talking about my precious girl crush Orion Carolo. She is all the goals, feed included. 

And here you go! Happy posting my friends. 

Until next time,

P.S: If you're not already doing so, I'd love it if you'd follow my Insta as well! You can find it here!

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